UXperts October round-up
October 2019: Drive innovative designs using experience visions + The trust gap + What are you risking by not testing content? + more
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Content strategy: beware the chatty tone of voice
It started off small. Bottles of vitamin water cracked jokes about curing hangovers in the supermarket queue; shampoo bottles sassed about recycling habits (or lack thereof) when you picked them up off the shelf. Somewhere along the way this conversational copy slipped off of billboards and bottles, and spilled into every journey.
By Lauren Ellis at nomensa.com
What are you risking by not testing content?
Testing content with users lets you find out how useful it is, how well it’s understood, how the tone resonates and how much confidence it inspires. You generate a wealth of insight you can use to refine your content to increase its effectiveness.
By Yvonne Struthers at macementer.com
Designing for the 1.65 billion people without access to financial services
“Money isn’t intrinsically boring or intrinsically evil. It’s just the distribution of the damn stuff — it’s all screwed up.” — Mark Hicks
By UCD Bristol at medium.com
The trust gap
“This is a modern story of a breakdown in trust with serious consequences. At cxpartners, we’re fascinated by the question of trust. What makes users trust some products, designs, or brands and not others?”
By Giles Colborne at cxpartners.co.uk
How UX design creates trust
Trust is complex — it’s contextual, contractual, and cultural — and everyone has a slightly different definition. Understanding trust is key to creating ethical, well-designed technology that works for the common good.
By caroline sinders at adobe.com
An AI pioneer wants his algorithms to understand the ‘why’
Deep learning is good at finding patterns in reams of data, but can't explain how they're connected. Turing Award winner Yoshua Bengio wants to change that.
By Will Knight at wired.com
How Uber uses psychology to perfect their customer experience
Available in 600 cities spread across 65 countries with more than 75 million users, Uber has become the default transport choice for many. The scale and speed of adoption have been incredible, and Uber cites its unique business model and experience as the drivers. So what are the most significant issues customers have with Uber? And how has Uber used science to fix them?
By Jen Clinehens at uxdesign.cc
The UX of virtual reality exits
When developing for virtual reality, designers focus on providing an immersive experience while the user is on the application. However, to provide a great overall user experience, designers should also pay attention to the moment of exit — the part when the experience ends and the users take off their headsets.
By Marc Ericson Santos, PhD at uxdesign.cc
6 lessons learnt from recruiting users for international remote research
Top tips shared by People for Research’s Head of Projects, Nicole Partington, inspired by two high-volume user recruitment projects managed by our team across seven different countries.
By Nicole Partington at peopleforresearch.co.uk
How to become a Research Ops super hero
“I would like to introduce you to someone. She’s someone you may know. She maybe someone in your scrum team. She maybe one of many or she maybe the only one in the company. This is a story about the challenges she faces and how we can help her do her best work.”
By Emma Boulton at researchops-community
Drive innovative designs using experience visions
An experience vision doesn’t describe a new product or service. Instead, it shows how a user’s life would change because of the ideas embodied in the vision’s story.
By Jared M. Spool at medium.com
