UXperts August round-up
August 2019: Stop freaking out about the evils of personas + Applying content design principles to user recruitment + more
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7 ways to ensure a frictionless onboarding process
Smart speakers, voice assistants, fitness wearables and connected TVs have become a normal part of our lives. Getting the onboarding process right means less friction for the user during initial setup and first use, and more chance for the product to become useful.
By Mike Dunn at macementer.com
Designing services with life events
If your ambition is to start to join up different user journeys and interactions, then there’s a bigger challenge and opportunity for service transformation that can create more value for users and your organisation.
By Ben Holliday at wearefuturegov.com
UCD Bristol 2019: the highlights so far
As you may know, UCD Bristol usually takes a break in August. The event will be back in September with an exciting talk by Claudia Loch, but for now we’ve listed the highlights of this year’s meetups so far.
By UCD Bristol at medium.com
Applying content design to user recruitment
Understanding, designing, testing, reviewing and improving — this is a very brief description of the content design process, and one that can be applied to purposes beyond creating amazing copy for a website or writing engaging micro-interactions for an app.
By Maria Santos at peopleforresearch.co.uk
What scripts and schemas can teach us about conversational experiences
What makes exchanges between humans and machines work is how the content fits with the context and situational awareness of the user it is tailoring towards. A concept that cognitive psychologists term as our scripts and schemas.
By Srikant Chari at medium.com
AMA with Juan Rafael Lopez, Senior Product Director at UserZoom
9 amazing books that go beyond UX design
Interview with UX Designer Jen Macias
“In our process, we interrogate the place, the client, and then empathise; because empathy is the cornerstone of design.” — Jen Macias, UX Designer from Oregon with a passion to create visual designs that educate and help people make informed decisions.
By Kari Goin at medium.com
The business case for customer experience
A great customer experience (CX) is a modern business imperative for commercial success. It represents a key factor, and in some cases, the only factor in remaining commercially viable and relevant. Conversely, a poor CX can erode the very foundation of a brand, and with it, customer confidence and sales.
By Simon Norris and Alex Metcalf at nomensa.com
What to do when user research isn’t giving actionable results
“If you work in UX, I’m sure you’ve had times when your research just doesn’t seem to be delivering anything useful. […] Take a step back to assess the project from a wider viewpoint. It could be down to one of any number of reasons.”
By Adam Babajee-Pycroft at naturalinteraction.com
The 3-click rule for navigation is false
While it is important to keep key information easily accessible, the 3-click rule is an arbitrary rule of thumb that is not backed by data.
By Page Laubheimer at nngroup.com
Stop freaking out about the evils of personas
The good, the bad, and the contextualised nuance of creating great design personas. The internet loves to hate on them, but Andy Budd, co-founder of Clearleft, has a thing or two to say about that.
By Carrie Boyd at userinterviews.com