The ultimate unmoderated research resource list
Over the years, our team has published quite a bit of content around unmoderated research and quantitative methods, so we gathered our top articles and guides in one easily accessible place.
💎 How reliable are behavioural questions in surveys?
Behavioural questions are, indeed, the cornerstone of any important research piece. Instead of asking people the ‘what’, they focus on the ‘why’. The importance of these questions is unparalleled, as they (should) provide answers to questions with pure data without ambiguity.
💎 The ultimate survey engagement guide: 12 top tips and advice
There are no quick fixes to maximise survey engagement. There are, however, multiple ways to improve surveys depending on your audience and the type of survey you are running.
💎 Unmoderated research bias | A three-part guide
Surveys can be a blunt instrument, but that doesn’t mean they don’t hold value. One of the ways to get the most out of a survey is to ensure potential unmoderated research bias is reduced to a minimum. This is the first in a three-article series covering how to overcome bias when designing surveys.
In this second part, we’re exploring bias introduced by the participants and how to overcome them, which is a wider issue when it comes to survey responses. The reason? There isn’t a checklist to follow.
In part three, we’re looking at an element of survey bias that is “in the researchers’ hands”.
💎 8 ways to perfect your survey data validity
Validity focuses on the suitability and extent by which your survey (both in its entirety and on an individual question level) actually answers its intended hypothesis, objectives or business questions. In other words, you want your survey results to be bulletproof and you want the data collected to either prove or disprove your beliefs or assumptions.
💎 Why you should run a pilot study before diving into quantitative research
Although often overlooked, pilot studies are one of the quickest and most efficient tactics to ensure you get the most out of unmoderated research before wasting your time and resources.
💎 Quantitative research: getting the right insights from your survey
There are ways of ensuring quantitative research — and the insights you’ll get from it — is relevant to your business or brand. Starting with participants and qualification criteria, onto exporting data and finally utilising survey design.
💎 When to do quantitative UX research
When to send surveys is one of the key pillars in your survey’s success, focussing more on factors that are either internal to your organisation, external to your audience or environmental and impacting the world.
💎 Accessibility in surveys: a guide to inclusive unmoderated tasks
The idea behind accessibility in surveys is a simple one: the easier your survey is to perceive, understand, navigate and interact with, the more likely the user is to contribute to it. However, accessibility and survey design don’t always work in tandem, with question design options like ‘sliders’ and ‘drag and drop’ features translating into style over substance.
💎 Quantitative research: 4 steps to ensure the validity of your data
Validity within quantitative research is a measure of how accurately the study answers the questions and hypotheses it was commissioned to answer. For research to be deemed credible, and to ensure there is no uncertainty on the integrity of the data, it is essential to achieve high validity.
💎 Unmoderated remote research tools: 5 things to consider before choosing
Choosing the right tool to run your remote sessions is essential, as it will determine how the participants, for example, view and feed back on your prototypes and share quality insights.
💎 How to get the most from your survey or remote self-moderated test
From testing your survey with real people before actually sending it to your audience to GDPR compliance considerations, in this blog we share five things to consider when going down the quantitative or unmoderated route.
💎 5 benefits of running remote unmoderated research (including surveys)
At People for Research, we are advocates of using data to make informed decisions, so we have listed five reasons to support our thinking when it comes to surveys and online tasks.
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