November 2020: UXperts round-up

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To share the insightful data collected during the latest round of our COVID-19 research, we will be hosting a webinar on 9th December, at 1pm. During this webinar, we will:

  • Present the in-depth findings from our remote research report, along with regional and demographic breakdowns that our insights team has been working on.
  • Compare the latest data with information collected back in June.
  • Present industry data shared by dozens of user researchers on the topic of remote research.
  • Share tips on how to ensure accessibility when running remote research with disabled users.

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The cognitive overload happening on your screen right now

App icons have to be brighter, more colourful, and as vibrant as humanly possible. They practically jump out at you. Companies simply cannot afford their products being “missed”, or used rarely because the competition is screaming for attention much louder.
By Michal Malewicz at

WUD 2020: some of our favourite content around human-centred AI

Celebrating this year’s World Usability Day with some insightful articles from Medium around the topic of human-centred artificial intelligence, 2020’s theme.
By Maria Santos at

Average UX improvements are shrinking over time

On average, UX changes have a smaller impact on quantitative metrics: improvements have substantially decreased since 2006–2008 from 247% to 75% (a 69% decrease). This trend means that user experience has substantially advanced since 2006.
By Kate Moran at

Gamification in UX design: fun experiences for serious situations

Gamification has become one of the most exciting UX design trends in recent years. Regardless of the “seriousness” of the tasks we perform using apps, we still prefer those mobile experiences that give us laughter and fun. Gamification can become an excellent solution for many apps.
By Dana Kachan at

Good design starts with an understanding of psychology

When it comes to design, we all have personal taste […]. That’s what we call subjectivity. We also all have human instinct, and with that the way we perceive and process the world around us, along with how we behave. That’s what we call psychology.
By Myriam at

The biggest mistake new UX designers make

Matt is not too proud to admit that he’s made his share of poor design decisions over the year. We all start somewhere! In this post, he describes the single biggest mistake that he sees new UX designers making. Any bets on what you think it might be?
By Matthew Magain at

Food allergies: when search UX becomes dangerous

How do our online experiences affect people with dietary restrictions? I have noticed that we pay very little attention to dietary restrictions in online food ordering experiences. It’s very similar to how we treat dietary restrictions in-person.
By Anna E. Cook (she/her) at

The three types of card sort and when you should use each

Not all card sorts are the same. In this article, Jason Stockwell breaks down the differences and the benefits of each card sort type.
By Jason Stockwell at

UX research: stop hunting for Bigfoot, start fishing for answers

You have the best of intents when talking about UX research, but it’s hard to give it the attention it needs when you’ve got deadlines to hit, product managers to meet, and developers to hand-off to.
By Jason Dorn at

The best way to communicate roadmap status to your team?

Sharing your roadmap can only lead to better communication, both internally and externally. Above all, it keeps your team aligned and working towards the same goals and outcomes, so instead of working against each other you’re actually working with each other.
By andrea saez at

6 lessons I’ve learned from my baby about product design

“Last year I gave birth to a beautiful baby boy. The first year was definitely challenging, to say the least. Through this year, I’ve noticed some surprising similarities to my experiences as a product designer at Rookout. Here are 6 things my baby taught me about product design.”
By Ortal Avraham at



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