IWD 24: Awesome content we are loving on Medium
Looking for a list of recent articles about user research and UX design that will inspire you? Check out these experts’ content.
Debbie Levitt
Known as the ‘Mary Poppins of CX & UX’, Debbie is a strategist, researcher, architect and author of the book “Customers Know You Suck”.
We specifically love this quote:
“We’d need to observe them [the users] and speak to them to better understand their behaviours, tasks, and knowledge, and how these create opportunities and problems for our company to solve.”
Rebecca Gray
Rebecca is currently a researcher at Faire, with previous stints at AllTrails, Airbnb and Facebook. We really enjoyed this recent article written for The Craft!
Our favourite quote:
“One of our key roles as researchers is to develop holistic perspectives, using primary and secondary research of all altitudes to connect the dots about what’s going on with our customers now, and what that means for the future.”
Hali Ipaye
Not only is Hali a market & culture researcher at Concept Bureau, but also a Human Environmental Sciences doctoral candidate. This recent article focusses on how much AI is already changing users by reflecting their desires, fears and essences.
Our top quote:
“AI is not just reshaping brands; it’s redrawing the map of how consumers interact with brands and the world entirely. […] This transition encompasses more than just technological advancements; it signifies a fundamental shift in user behavior and, subsequently, the trajectory of user research.”
Elaine Lu
Currently a Senior Product Designer at Skydio, Elaine previously worked at Apple, Qualtrics and Amazon.
This quote really reasonated with us:
“We create experiences for users and technology is leveraged in service of that goal… the point of design is solving the problems that linear, mechanical thinking can’t.”
Sofya Bourne
Sofya is currently a customer research expert at Onfido and has shared some interesting insights on Medium about Research Ops, user research and recruitment.
This quote got us:
“Finding the right people for research is the bane of every user researcher’s existence. There is so much that goes into successful recruitment.”
Niki Tisza
AI is the hot topic right now, so we thought this article by Niki was quite interesting! Niki currently is a UX researcher at Lightspeed Commerce, in Canada.
Our favourite quote:
“I’d never ask ChatGPT to create a user persona. Because that’s a task that needs human involvement. Why? Because truly understanding our users requires a depth of empathy and insight that only humans can provide.”
Melody Koh 🤔
Melody is a senior product designer and design thinking expert, currently based in Germany and regularly writing about UX research on Medium.
This quote is thought-provoking:
“No one knows how to do research anymore, I feel like. We only know one type of research: Talking to users and tracking their movements. That’s it, that’s all UXR is these days.”
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