COVID-19 🦠 Our latest insights into behaviour and experiences in the UK

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Behaviours and experiences

The first element of past behaviour we looked at was how people have changed since the lockdown restrictions eased on 12th April. We asked whether people had visited various places since restrictions eased, and here are the results:

53.0% of people claim to have followed all of the rules of lockdown between 26th December and 8th March.

People in the East of England have been the most rule-abiding part of the country, with 63.5% of people saying they followed all the rules. Elsewhere, in the South West of England, only 48.6% of people said they had stuck to all the rules.

58.8% of people think they are more cautious than other members of the public when it comes to the pandemic.

People generally think they’re a lot more cautious than other members of the public — this is likely explained by the concept of illusory superiority, which is a cognitive bias where an individual overestimates their own actions.

On to the rest of 2021

We also wanted to find out more about people’s long term plans regarding holidays, international travel and behavioural habits potentially changing in the next nine months. We’ll start with holidays!

41.3% of people are not going on holiday this year, with 38.3% holidaying in the UK and 22.7% planning on going to Europe this year.

One in five people are planning on travelling around Europe, which is quite a high number considering the slower vaccine rollout on the continent. Two in five people are not planning on going on holiday at all this year, with staycations becoming more popular than ever, as far as we are aware.

53.0% of people say they would not feel comfortable travelling internationally in the next six months.

This says a lot, not just about the virus around the world, but how comfortable people feel about air travel at the moment. This might be uncomfortable for people who feel that being in close proximity with strangers is a risk.

Hand sanitiser, face masks and social distancing could become the norm, with 79.5%, 68.4% and 63.6% of people respectively saying they will keep up these habits for the remainder of 2021.

At the start of the pandemic, there was a reluctance to start wearing face masks in public, but this shifted in September 2020 when 84.4% of people said they are adhering to the rules with regards to wearing protective facial accessories. This looks set to continue for the remainder of the year, with 68.4% of people wanting to wear masks in shops at least until 2022.

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