🤯 15 great user experience quotes ✍️

A short list of famous quotes on the power of great UX, usability and design.

People for Research
3 min readAug 7, 2019

1. Don Norman

“It’s not enough that we build products that function, that are understandable and usable, we also need to build products that bring joy and excitement, pleasure and fun, and yes, beauty to people’s lives.”

2. Douglas Adams

“A common mistake that people make when trying to design something completely foolproof is to underestimate the ingenuity of complete fools.”

3. David Gilmore

“There was an awareness of usability before the web, but business executives and engineers thought anyone could do it. The web made people realise that usability was desirable, but not easy.”

4. IBM

“Ease of use may be invisible, but its absence sure isn’t.” — IBM

5. Mark Boulton

“Design is not art. It is about crafting solutions to real issues.”

6. Marissa Mayer

“The utmost thing is the user experience, to have the most useful experience.”

7. Jon Bolt

“The best products don’t focus on features, they focus on clarity.”

8. Susan Dray

“If the user can’t use it, it doesn’t work.”

9. Steve Jobs

“It’s really hard to design products by focus groups. A lot of times, people don’t know what they want until you show it to them.”

10. Jared Spool

“Intuitive design is how we give the user new superpowers.”

11. Shawn Borsky

“At the end of the day is how the user remembers the experience. Focus on key experiences.”

12. Aarron Walter

“Designers shooting for usable is like a chef shooting for edible.”

13. Ash Maurya

“Life’s too short to build something no one wants.”

14. Jakob Nielsen

“Usability rules the web. Simply stated, if the customer can’t find a product, then he or she will not buy it.”

15. Jon Kolko

“Good design is design that changes behaviour for the better. I think it needs to take into account the context of the environment, of the human condition, the culture, and then attempt to make the things you do — make us do them better, make us do better things. It encourages us to change the way that we live.”

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People for Research
People for Research

Written by People for Research

Lead recruiters of participants for user research & UX testing. Email us at info@peopleforresearch.co.uk or sign up to our newsletter – http://bit.ly/3c2IWDN

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